Chery brand History - 5

Later still Yin Yue suggested the "Chery " word as a brand name , which means " the element of surprise , with Bling " , also represents hope . Once the proposal has aroused much controversy thrown , some people think that the name Chery well , when people can fully express joy , but mainly in Anhui veteran opposition is firmly opposed , they think , " Chery " and warlord " Duan " name exists homophonic confusing . Just two sides at loggerheads over time, Zhanxia to the final green light , on the use of the word trademark " Chery ", now a household name, well known Chery brand was born .Mitsubishi Exhaust Manifold

 In order to allow enterprises to become more Western style names , more international, Chery also played an English name since then CHERY, from the pronunciation of view , CHERY Chery transliteration , in addition, it is the English word "CHEERY" remove one " E " from the express companies striving , never satisfied philosophy, but also implies Chery not blindly worship , the inspirational and create its own brand of international commitment . Since there is news that the English name of Chery International Automobile imitation brand CHEVY said, but this argument has not been confirmed.
    In fact, when it comes to naming Chery took place on camera , Chery was trying to get in the form of the acquisition of car production " birth certificate " and named the child while addressing this long-standing problem , several companies are talking about is the best Hefei Chinese steel glass, Yin Yue they were impressed with the company producing Zhonghua cars list , but the conditions for cooperation made by the Chinese steel glass too harsh , they asked each to build a car to be fixed Chinese steel glass amount of money , and no arrears , which requires them to let Yin Yue backing out , terminated negotiations with Chinese steel glass ,Nissan Exhaust Manifold the car thing zhunshengzheng subsequently disappeared .
 As we all know , the engine is called the heart of the car , it has a car powered only way forward, car prices also have their own competitiveness. However, the newly established Chery engine available is faced with no embarrassment , how to solve heart problems for a time , became Chery facing the toughest , most urgent problem .


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